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About the N.B.R.S.
The World Health Organization (WHO) estimates the
number of blind people worldwide exceeds 150 million. Every seven minutes
in North America someone loses their eyesight. Two million Canadians have
vision restrictions that impair their quality of life. As many more are
unable to access print for psychological, neurological or physiological
reasons.
Aging has been cited as the leading cause of blindness.
There is consensus that the baby boom population will exponentially increase
the number of persons with vision impairments. But it is expected that
the strength and influence of this generation will alter greatly the historical
public perception that having a disability necessitates living less than
a full, active, meaningful life.
Vision-restricted people have varied interests,
priorities, news and entertainment needs and are consumers along with
their sighted counterparts. They live in family settings and represent
a diversity of educational and socio-economic groups.
The NBRS mandate is to enhance access to visual
media for vision- and print-restricted Canadians through the services
and products produced by its two divisions – VoicePrint and AudioVision
Canada.
NBRS, a not-for-profit registered charity, was
established in 1989 to set up and operate VoicePrint, Canada's national
reading service.
Licensed by the CRTC, VoicePrint depends upon hundreds
of volunteers to produce full-text readings of published news stories
for broadcast across Canada. The service reaches more than 8 million homes
and listeners can access VoicePrint via satellite, cable and direct-to-home
services.
NBRS launched AudioVision Canada (AVC) in 1995.
AVC currently is Canada's only audio description production centre. Movies
and TV programs are made more enjoyable for blind/low-vision viewers and
their family and friends with the addition of a soundtrack that describes
the key visual elements essential to the story line.
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