The VoicePrint Audience
Television's evolving technology and its emergence
as today's so-called literature, while enhancing the viewing experience
of sighted citizens, ironically is shutting out more and more viewers
because our population is aging and the incidence of diminished
vision is rising exponentially.
The VoicePrint National Broadcast Network now reaches
over 8 Million Canadian homes. Over 500,000 people from all walks
of life tune into VoicePrint weekly for News and information.
Nearly 4 Million Canadian adults 18 and older
occasionally use the VoicePrint service.
The following is a summary of results from a VoicePrint
audience survey conducted by Oaks Research based on 5,500 random
calls and 500 detailed interviews:
| * |
17% of all adults 18 years of age and older (3,904,000) make
some use of VoicePrint.
|
| * |
500,000 adults 18 years of age and older view VoicePrint
as their primary source for News and Information.
|
| * |
Listenership across the day; |
| |
|
Breakfast - 48%
Mid-day - 43%
Afternoon - 40%
Evening - 31%
|
| * |
Audience Composition; |
| |
|
Ages 25 - 54 59%
Ages 55 and older 37%
Male - 56%
Female - 44%
|
| * |
45% are employed - average yearly income for all respondents
$53,000
|
If you want more information on the Oakes Research
Report please send an email to info@IQNetcom.com
Note: The Oakes Research report does not
include the VoicePrint audience who access the VoicePrint broadcast
over the Internet.
Advertise your products
or services to a loyal audience of over 3 million listeners
across Canada
Click for Advertising
Rates.
|